(Family Business Track)

Turning an idea into a real business takes more than passion; it requires strong, practical foundations. In this session, we’ll use real-world stories and lessons from my sons-in-law’s business, Xtreme Autowerx, to walk through the essentials needed to launch with confidence and avoid costly early mistakes. We’ll cover choosing the right legal structure from the beginning, understanding licensing requirements to operate legitimately and protect yourself, and building branding that communicates trust and professionalism before you’re “big.” You’ll also learn how to price for value while remaining profitable, deliver customer service that creates raving fans and repeat business, and apply simple, effective marketing strategies to get noticed and attract your first customers. You’ll leave with a clear, practical checklist you can use immediately.

(Family Business Track)

Selling doesn’t have to feel awkward, pushy, or aggressive. In this talk, you’ll learn what selling truly is: helping someone make a good decision by understanding their needs and offering a clear, helpful next step. We’ll focus on serving rather than pushing, leading with value and trust instead of pressure. You’ll learn how to listen well by asking better questions that uncover what really matters, and how to connect real problems to simple, fitting solutions. We’ll also cover effective follow-up — staying consistent and helpful without feeling annoying — and how to create repeat customers by delivering an experience so positive, people return and refer others. This is one of the top three skills everyone needs, whether in business, leadership, parenting, or everyday life.